Join us for Talk is Cheap 4.0
Presented by Cision
Talk is Cheap 4.0 is a free social media event hosted at The Centre for Creative Communications at Centennial College. This year, the event will start with a panel discussion focused on sports and social media, followed by a series of 20-minute participant-led presentations on a variety of topics related to social media and public relations.
The content will be determined by participants following the traditional model of an unconference — where a participant-driven face-to-face event is organized around a particular theme that provides an opportunity for the open exchange of ideas. This year, Talk is Cheap 4.0 will team up with Canadian charitable organization Right to Play, which is focused on providing sports programming for children; we aim to donate $600 and raise awareness of this organization throughout the event.
Evening Line-up
5:15 – 6:00 p.m. – Networking Reception with light supper
6:00 p.m. – Panel Discussion on Sports and social media moderated by CBC Sports’ journalist Scott Russell – @SportsWkndScott
Confirmed panelists:
Sunny Pathak @SunnyOnSports - Sports and event marketing specialist
Steve Dangle @Steve_Dangle - Sports Blogger Stevedangle.com
Andrew Robichaud @AndrewRobi – National Post Sports Journalist
7:00 – 9:00 Workshops
Confirmed to date:
Sue Varty @headstartsol – Director of digital strategy at Head Start Solutions and Marc Roginsky @MarcRoginsky - President and founder of Head Start Solution - Creating your digital brand
Richard Pietro @richarpietro – Co-founder of citizenbridge.org - Democracy and Government 2.0
Elena Yunosov @communicable – Ontario Ombudsman – Website redesign
Brian Cugelman – @cugelman – Online strategy and research consultant with alterspark.com and Matthew Potter - @AskMP - Communication design technology specialist askmatthewpotter.com - How to win friends and influence people in social media.
Brennan Sarich – @bsarich – Practitioner of public relations – Is Klout your special K? Social media influencer tools explained
Jennifer Buchalter – Account Director of Strategic Objectives – The White Cashmere Collection: Fashion With Compassion (case study)
Ryan Coelho – @ryancjcoelho Brand and communications strategist at Decosta Marketing – Empowering communication Vs. emotional communication: how far they get you.
John Slighte – @jslighte – Account Executive at North Strategic – Evolving agency model for social media and public relations
Patti Cieniewicz - @pcieniewicz - Digital Communications Coordinator Museum Services City of Toronto - Breaking Barriers: The challenges and opportunities of social media in government & not-for-profits
Julie Geller - Director of Social Media - CISION Canada
Martin Waxman - @martinwaxman – Social Media Strategist, Eden Spodek - @EdenSpodek - Digital Social Media Strategist and Louise Armstrong - @TorontoLouise - Communications Specialist - Social Media : Five dumb things we need to stop
Young professionals panel – Moderator: Brennan Sarich – Panelists: Stephanie Schweitzer, John Slighte, Rick Weiss, Adrian Seeley
…plus more to be announced.
Interested in presenting? Please contact Micaella Difelice – talkischeap4.0ccpr@gmail.com – (647) 588-0301.
If you would like additional information, please contact Barry Waite, Program Coordinator, Corporate Communications and Public Relations Program, Centennial College (bwaite@centennialcollege.ca).
Confirm your spot at Talk is cheap 4.0 by clicking here.
We are sponsored by:
Our official charity is:






