5 p.m. – 6 p.m. – Registration & Networking Reception – Join us for a light dinner and networking at The Centre for Creative Communications.
6 p.m. – Plenary Session: Social Media & Haiti – How Social Media Made a Difference – Kim Fox, CBC.ca; Jennifer Mayville, Canadian Red Cross; Kristy Woudstra, World Vision Canada & Elena Yunusov, Communicable – moderated by Maggie Fox, Social Media Group
Workshops – 30 minute interactive sessions beginning at 7 p.m., 7:45 p.m. and 8:30:
Reputation Management Matters - from micro to macro and explanation of why online reputation management is crucial for all communications professionals – presented by Leona Hobbs, Vice President, Social Media Group.
Webbook: The Trials, Tribulations and Success of In-house Social Media – learn how the City of Toronto built an in-house bridge to allow staff to collaborate using social media – presented by Derek Matthew and Keith McDonald from the Web Centre re:Brand Team at the City of Toronto.
Ontario Ombudsman 2.0 – The Ontario Ombudsman has been an early adopter when it comes to social media. Learn how its helping the organization “punch above its weight” – presented by Elena Yunusov, founder of Communicable.
Return on Information: Privacy and Social Networks – How can we balance providing information online with our expectations of privacy? – presented by Brad Buset, Senior Account Executive, Espresso.
School Board Social Media – How is the Toronto District School Board using social media – presented by Stuart Oakley and T.J. Goertz, TDSB
Communicating Environmental Issues – A look at communications strategies being used by Evergreen, a national charity dedicated to making cities more livable, presented by Nate Habermeyer, Evergreen.
Social Media for Internal Communications – how and why to use social media inside an organization to increase collaboration and productivity – presented by Amanda Laird, Canada Newswire.
Twitter: “I’m Not Here to Make Friends!” – how to establish real connections on Twitter – presented by writer and social media activist Jaime Woo
Music Blogging – Posting, Pitching & PR – how writing a blog can teach you a lot about PR and chasing your passion – presented by Parker Mason of BlogCampaigning.com.
Young Professionals Panel – a group of young PR professionals share their insight into building a successful career in public relations – moderated by Chris Clarke, Porter Novelli; participants: Virginia Middleton, Kids Help Phone, Larysa Woloszanskyj, Clickfree & Michelle Pennell, Enersource Corporation.
Being a Community Manager: Online Media Relations – case study on the RogersHelps online engagement team – Mary Pretotto, Rogers